The Importance of Persistence

The Importance of Persistence

I love freelancing. That’s a pretty obvious sentence to find on a freelancer’s website, but I do love it. That’s not to say that I don’t procrastinate or take breaks from time to time. That hasn’t changed no matter where I’ve worked. Although I’ve learned a lot of lessons throughout my career in marketing. The first lesson I’ve learned in freelancing is that I can keep on, keepin’ on.   Two years ago I started a job at a Fortune 100 company. I was one of the first social media professionals in the company and a…

Lets Get This Straight…

Lets Get This Straight…

I have been relatively silent in regards to recent incidents, more specifically the display of domestic terrorism in Charlottesville, VA. However, there are a few things that must be addressed. First, having black friends does not automatically mean you are not “racist.” Your black friends are not your scapegoats or “get out of jail free card” in these situations. They do not bail you out by simply existing in your realm of reality. You are not excused for the wrongdoing of your peers. In fact, having black friends and remaining…

America: WTF

America: WTF

Pinch me. Literally someone pinch me. Everyday I wake up and think I’ve fallen asleep with the television on. It’s as if the United States of America has been warped into a telenovela/twilight zone mash-up. It’s like the curtains open and its dark, causing confusing times where for some odd reason, the majority feels slighted. Cowardice, tiki wielding white men of America believe that they are losing all the privilege that has been bestowed upon them by their bigoted ancestors. They feel as if their livelihood is being threatened although…

Snapchat Vs Instagram

Snapchat Vs Instagram

How do you decide what’s best for your business in the ever-changing landscape of social media? You know that you need to be on social media, but you’re not sure why, how or where just yet. One of the biggest questions that brands come to me with is, “should I have a Snapchat or Instagram channel?” The truth of the matter is that it depends on much more than what meets the eye. You have to factor in user demographics, behaviors and expectations as well what capabilities your company has…

A Letter To My Suicidal Thoughts

A Letter To My Suicidal Thoughts

Dear Suicidal Thoughts, This is not you talking, and yet these words come from the hands and the mind of your own. You and I have been through a great deal together, although a goal for most humans is to never actually meet in the first place. I thought I saw the last of you in high school, and then again once more in college, but unfortunately, you’ve been a pretty close companion over the last few months alone. When you appear, you love to bring uninvited guests with you…

Love Don’t Cost A Thing

Love Don’t Cost A Thing

Summer is a few weeks in, so you’ve already fell in love by now, right? What are you waiting for?! Summer dating is the best time to date. Everyone is happy, the weather is amazing and the people are beautiful. But wait… Don’t worry we’ve got you covered. Below are a few cheap date ideas that are sure to help you tell if your Summer fling is the real thing. Amateur Chopped Hit the grocery store with your significant other. Buy each other some mystery items to make a meal…

Cutting Through the Noise: How to Stand Out on Social Media

Cutting Through the Noise: How to Stand Out on Social Media

How many ads have you seen in the past 30 minutes? How many have you seen in the past 30 days? If I had to estimate I’d guess it was a lot. The digital and physical world are littered with branding, ads and marketing messages. Companies looking to stand out on social media are paying more than ever to get in front of users and explain why their product/service is a perfect fit. Most brands operate on limited budgets. Either they don’t have or are not willing to shell out the money…

Moving Out and Moving Up

Moving Out and Moving Up

In the past 12 years I’ve moved more than any of my friends. I’ve lived in multiple cities within multiple states. I’ve gone to college and moved several times, owned apartments, borrowed a room in a friend’s apartment (shout out to Gertrude), slept on couches, rented hotel rooms, all in the name of progress. Moving out to move up. I am a firm believer that people who want to grow and become the best versions of themselves must leave their comfort zone to do so. Moving not only separates you from…

What To Really Expect When You Get To Cuba

What To Really Expect When You Get To Cuba

“I’m actually cutting my trip short,” she said, “I didn’t realize I wouldn’t have access to my accounts here. I ran out of cash by the second day I got here.” Says a woman I met at the airport in Cuba, she was on the same flight back to New York City as my family and I. I didn’t even get a chance to catch her name I was so startled by what I had just heard. The flight we were scheduled to take from Cuba got delayed a couple of…

Gems Dealing With Independent Women

Gems Dealing With Independent Women

There are two types of women in this world: gold diggers and goal diggers. We can all appreciate a woman who has her own, but there is a deeper darker side to dealing with one that’s I-N-D-E-P-E-N-D-E-N-T if you know what I mean. Here are a few gems for dealing with women who wants, but don’t need you: Trustworthy: She is used to controlling situations and trust allows her to control her emotions. Keep your word because if she can’t trust you…she can’t date you. It’s a secret society, all…